Tagged: perfume

Alain revamped Chanel No.five sales by lowering the quantity of outlets carrying the fragrance from 18,000 to 12,000. He removed the perfume from drugstore shelves and invested millions of dollars in advertisement for Chanel cosmetics. This ensured a higher sense of scarcity and exclusivity for No.five, and sales rocketed back up as demand for the fragrance enhanced. He made use...